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Boyd, Harper W.

Cases in advertising management - 1a.ed - New York: McGraw-Hill Book Company, 1964 - 426p : il ; 16x23 cms

Determinating promotional strategy- Structuring the market- Developing promotional strategy and determinating the role of advertising.

1964

Subjects--Topical Terms:
Administración de Empresas

Dewey Class. No.: 658.11 BoyC -