Vista normal Vista MARC Vista ISBD

Westfall, Ralph

Marketing research - Richard D. Irwin, Inc., 1964 - 791 p. : il ; 23cm x 15cm

Preface,Table of contents

Introduction to marketing research.-- Nature and scope of marketing research.-- Scientific method.-- Marketing research procedure.-- Selected applications of marketing research.-- Motivation research.-- Product reserarch.-- Sales control research

1964

Subjects--Topical Terms:
Price
Product

Dewey Class. No.: 658.83 - Investigación de mercados