Universidad de Guayaquil
Catálogo Bibliográfico

Business Policy

Learned, Edmund P.

Business Policy - Richard D. Irwin, Inc., 1965 - 1068 p. : il ; 15 cm x 23 cm

Determining corporate strategy.-- The concept of corporate strategy.-- The company and its envioronment: relating opportunity and resources.-- The company and its strategistis: relating economic strategy and personal values.-- The company and its social responsabilities: relating corporate strategy and moral values.-- Implementing corporate strategy.-- The accomplishment of purpose: organizational estructure and relationshisps.-- The accomplishment of purpose: organizational processes and behavior.-- The role of leadership in the achivement of purpose.-- Efecting major changes in strategy and organization

1965

658.02 - Administración de Empresa