TY  - BOOK
AU  - Howard, John
TI  - Marketing Management: : Analysis and planning
U1  - 658.84 - Negocios 
PY  - 1963///
CY  - 
PB  - Richard D. Irwin, Inc., 
KW  - Price
N1  - Table od contents; Nature and scope of marketing management.-- The marketing environmet.-- Marketing decisions.-- Marketing organization; 1963
ER  -