TY  - BOOK
AU  - Westfall, Ralph
AU  - Boyd, Harper W.
TI  - Marketing research
U1  - 658.83 - Investigación de mercados 
PY  - 1964///
CY  - 
PB  - Richard D. Irwin, Inc., 
KW  - Price
KW  - Product
N1  - Preface,Table of contents; Introduction to marketing research.-- Nature and scope of marketing research.-- Scientific method.-- Marketing research procedure.-- Selected applications of marketing research.-- Motivation research.-- Product reserarch.-- Sales control research; 1964
ER  -