Kotler, Philip <br/><br/>
Principles of Marketing 

 - 2a. ed. 
 - Londòn:   Prentice Hall,   1999 
 - 1031p. :  cuadros, graficos ,il. ;  21 x 27 cm. 
<br/><br/>Sustainable marketing Socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs 
<br/><br/>1999 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Inglés
<br/><br/><label>Dewey Class. No.: </label>032 Ingles -