TY  - BOOK
AU  - Learned, Edmund P.
AU  - Andrews, Kenneth R.
AU  - Christensen, C Roland
AU  - Guth, William D.
TI  - Business Policy
U1  - 658.02 - Administración de Empresa 
PY  - 1965///
CY  - 
PB  - Richard D. Irwin, Inc., 
N1  - Determining corporate strategy.-- The concept of corporate strategy.-- The company and its envioronment: relating opportunity and resources.-- The company and its strategistis: relating economic strategy and personal values.-- The company and its social responsabilities: relating corporate strategy and moral values.-- Implementing corporate strategy.-- The accomplishment of purpose: organizational estructure and relationshisps.-- The accomplishment of purpose: organizational processes and behavior.-- The role of leadership in the achivement of purpose.-- Efecting major changes in strategy and organization; 1965
ER  -