Universidad de Guayaquil
Catálogo Bibliográfico

Essentials of Entrepreneurship and Small Business Management

Zimmerer, Thomas W.

Essentials of Entrepreneurship and Small Business Management - 2a. ed. - New Jersey: Prentice Hall, 1998 - 592p. : gráficos, cuadros, il. ; 20 x 25 cm.

The Challenge of Entrepreneurship The Foundations of Entrepreneurship Inside the Entrepreneurial Mind: From Ideas to Reality Building the Business Plan: Beginning Considerations Designing a Competitive Business Model and Building a Solid Strategic Plan Conducting a Feasibility Analysis and Crafting a Winning Business Plan Forms of siness Ownership Franchising and the Entrepreneur Buying an Existing Business

1998


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